Fuel prices move. Insurance renews. Your vehicle depreciates. A rate set eighteen months ago and
never revisited is almost certainly wrong now.
Look at it every six months, and look at these three things:
- Actual utilisation: days rented ÷ days available, per vehicle.
- Revenue per vehicle, not total revenue. Total revenue hides the van that never moves.
- Which vehicles earn and which do not. The answer is often not what you assumed, and it is
the basis of the decision about what to buy next.
The pricing itself is arithmetic. The part that takes discipline is measuring utilisation
honestly, because it is the number that turns a rate that looks profitable into one that is.
